Break Open

Google Ads that make your HVAC phones ring.

Break Open Services builds and manages Google search campaigns for heating and cooling companies. We aim at one result: booked calls from people searching for help right now.

Book a free ad audit See the results

What we run for you

Everything below is built around one number: how many qualified calls and booked jobs your ad budget produces.

Search campaign management

Campaigns built around the jobs you want most, like AC repair, furnace installation, and emergency service. We write the ads, choose the keywords, and keep your budget off searches that will never turn into jobs.

Call and form tracking

We set up tracking so you can see which keywords bring phone calls, which bring form fills, and what each booked job costs you.

Landing pages that convert

A good ad sent to a slow or cluttered page wastes money. We build simple, mobile-first pages with your phone number and booking button where people see them first.

Reporting in plain numbers

Spend, calls, booked jobs, and cost per job. No jargon-filled dashboards and no vanity metrics.

How we start working together

  1. Free ad audit

    We review your current Google Ads account, or your market if you're not running ads yet, and show you where calls are being lost.

  2. Build

    We set up campaigns, ads, tracking, and landing pages around the services you want to sell.

  3. Launch

    Campaigns go live with call and form tracking running from the first click.

  4. Improve

    We review search terms and results, cut what wastes money, and put more budget behind what books jobs.

Two years of Google Ads across multiple clients

Over the past two years we've run search campaigns for several clients, with a focus on one outcome: phone calls from people ready to hire. Across those accounts, ad spend has produced about two and a half times as much in revenue.

Every business is different, and past results don't guarantee future ones. The audit shows what's realistic for yours before you commit to anything.

Figures from Google Ads dashboards. Client accounts are anonymized and competitor details are blurred.

We only work with HVAC companies

Heating and cooling is one of the best fits for Google search. When a furnace fails in January or an AC quits in July, people search immediately and call one of the first few companies they see.

Focusing on one trade means we already know the seasonal swings, the emergency searches, and which keywords bring a $200 repair versus a $10,000 system replacement.

Book your free ad audit

Tell us a bit about your company. We'll review your Google Ads situation and get back to you to schedule a call.

  • No pitch deck, just a look at your actual numbers
  • Works whether you run ads now or have never started
  • You decide what happens next

Questions HVAC owners ask us

Do I need to be running Google Ads already?

No. If you already have an account, we review it and show you what's costing you calls. If you've never advertised, we look at your market and show you what a first campaign would target.

What's included in the free audit?

We look at your current account (or your local market), your searches, your ads, and your website or landing page. Then we walk you through where calls are being lost and what we'd change. You decide what happens after that.

Why do you focus on phone calls?

Most HVAC customers call. Someone with a broken furnace or a dead AC wants an answer now, not a form they'll wait on. We set up call tracking so you can see which ads and keywords bring in calls, and we also track form submissions.

How do you measure results?

By calls, form leads, and cost per lead. To get down to cost per booked job, we need you to tell us which calls turned into work. We'll show you an easy way to do that.

How much should I spend on ads?

It depends on your service area, how competitive your market is, and which services you want to sell. The audit gives you a realistic starting range. You don't need to commit to a big budget to start.

How soon will I see calls?

Search ads can bring in calls within days of launching. The first few weeks are also used to learn which searches and ads work best, so results typically improve as the campaigns collect data.

Do you guarantee results?

No, and be careful of anyone who does. Results depend on your market, your budget, how quickly you answer the phone, and more. What we do guarantee is that you'll see the numbers: spend, calls, and cost per lead.

Do you work with companies outside HVAC?

Right now we focus on heating and cooling companies. That's how we know the seasonal swings and which searches bring repairs versus system replacements.

What does it cost to work with you?

It depends on your ad budget and what you need managed. We go over pricing on your audit call, before you commit to anything.